Flipboard Emerges As Tool That Handles Content Curation Across Multiple Dimensions

Excerpt from article on Social Media Explorer:
“Flipboard had a huge hurdle to overcome: Who cares about sharing in an app that only a handful of people use very often anyway?

The solution came from “unbundling” the simpler tasks that we think of when it comes to “sharing” something:
– Snagging
– Routing
– Context
– Subscription

Ideally, if you’ve thought about a curation strategy at all, you understand that you don’t have to create metric tons of awesome content if you can be the go-to person to find it and share it. Certain topics lend themselves to a lot of information, and your value as the sifter of the wheat from the chaff is not to be overlooked.

So what is Flipboard doing that is so special? It has moved beyond the app, into categorization, collection and personalization.
Here’s what that workflow can look like:
1. Sharing Starts Where You Find Things…
2. More Channels is Better…
3. Sell the Sizzle AND the Steak…
4. Friction-Free Sharing…
5. On the Flip Side…

This could be the ticket for a busy entrepreneur with limited time for writing and “thought leadership,” but who is enough of a topical consumer of links that filtering and sharing can become second-nature.

What Flipboard has done is made the acts of sharing, compiling, and curation as frictionless and as inclusive as ever. And being able to target specific networks in isolation or in bulk is a time-saver…”

Each point is analyzed with more information.

Read full original article here:

See on www.socialmediaexplorer.com


Facebook in Asia and Australia represents 25% of World and Mad About Shopping

Facebook in Asia and Australia

Check out the best performing brands and Socially Devoted industries in the Facebook world – this time Socialbakers takes a closer look at selected countries in Asia and Australia.

AlainBKK‘s insight:

Some infographics about Asia and Australia…

See on www.socialbakers.com

SMO of SEO: 7 Steps

Social Media Optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks.However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines. This article explores the history of SMO, its relationship to SEO and 7 steps to optimizing your SMO.

Read More: http://socialmediatoday.com/steve-rayson/1675046/social-media-optimization-smo-seo-7-key-steps

See on socialmediatoday.com

Empire Avenue for Social Media “Rocket Fuel” « orglearn career …

Empire Avenue for Social Media “Rocket Fuel”. {EAV:043a1aad8d715766}. If you are not yet a member, use this link and we will both get free “eaves”! http://empireavenue.com/?t=nyyrc18d&s=c Give it a try!

AlainBKK‘s insight:

Thanks so much Ric and welcome to all newbies in EAv!

See on rictownsend.wordpress.com